The Brand Gym: A Practical Workout to Gain and Retain Brand...

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The Brand Gym: A Practical Workout to...

The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership

Name: The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership
ISBN: 9780470686195

Nichols, David, Taylor, David

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"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--
Abstract: This refreshingly simple, practical guide demonstrates howbrand management can boost business performance. It is the idealinspiration for creating growth in today's tough economic times. �

კატეგორია:

Business & Economics - Sales & Marketing

წელი:

2010

გამოცემა:

გამომცემლობა:

Wiley

ენა:

english

გვერდები:

239

ISBN 10: